Now, I'm not the biggest fan of IKEA stuff myself, although Phil thinks they are amazing - and to give credit where credit is due, some of their furniture is rather good. The big red metal lockers that Phil has in his room are retro and funky, but I've always found their designs to be a bit too formulaic, bland and whatnot.
However, this post is not about their design innovations or meatballs, but about a very clever idea they had for their latest advert.
HERE is the ad, with an article on how they made it.
Splendid. Not enough ginger moggies for my liking, but still, splendid.
Well done.
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